Research consistently demonstrates that women’s financial literacy is significantly lower than that of men.
Women experience pay inequity in the labour market and tend to be the family members who take time out of the workforce to care for children or older relatives meaning they arrive at retirement with less – but live longer.
Women often relate to money in different ways to men. Messages from the financial services industry do not always resonate with them.
Financial services products are not always designed with the specific needs of women in mind.
The Government has recognised the particular needs of women in it’s National Strategy for Financial Capability. It has called on the sector to support women’s financial empowerment.
Women In Super 