Prue Tyler Director – Shift Advisory

I am a senior financial services lawyer and director of SHIFT Advisory Limited (SHIFT is a ‘newlaw’ law firm that provides senior lawyers and risk and compliance consultants to clients in a flexible and transparent way).  I have worked in financial services regulation advising clients on wealth and investments both in private practice and in-house for the past 10 years. I am passionate about empowering Kiwis – especially women, to engage in and make informed decisions about their financial future. I think with COVID, together with the raft of regulatory changes coming at the industry (COFI, FSLAA etc), it is an exciting time for the industry to pause: and reflect on how to deliver services to Kiwis differently, through the lens of empowerment and best customer outcomes at the fore.

I have three children, aged 10, 8 and 5, and I love being outdoors, whether swimming running or walking! I am a keen podcast listener, and I loved the Auckland Writers Festival Sunday morning series through lockdown.

I am honoured at the opportunity to be co-opted on to the Women in Super Committee, and look forward to contributing to relevant and thought provoking events over the year as we navigate these strange times.

Prue Tyler (Auck)